How Citadel Athletics Uses OvationTix to Enhance the Fan Experience

This story explores how The Citadel, a military college in South Carolina with over 3,000 students, uses OvationTix by AudienceView to provide ticketing for its athletics programs and enhance the fan experience.

The Citadel is a military college in South Carolina noted for its educational reputation and rich history.

Founded in 1842, The Citadel has an undergraduate student body of approximately 2,300, with another 1,000 students attending The Citadel Graduate College.

The undergraduate students make up the South Carolina Corps of Cadets and live and study under a classical military system that makes leadership and character development central aspects of the education experience.

With OvationTix, The Citadel gains access to a comprehensive ticketing, fundraising and CRM platform that allows them to enhance fan engagement and grow their athletics program.

Using OvationTix allows The Citadel to shift its focus from single transactions to creating a holistic fan engagement experience. By having a 360 view of their fans in one place, The Citadel can better engage and develop these relationships. The platform also allows them to exchange data with their fundraising system, helping streamline fundraising processes. Additionally, fans can now renew their season tickets online and from any type of device.

Read on to learn more about how The Citadel uses OvationTix to support its mission.

Deliver memorable fan experiences

One of the key benefits OvationTix delivers on is to ensure an excellent experience for fans.

By allowing The Citadel's season ticket holders to renew online, OvationTix makes it easier for fans to connect with the teams that they are passionate about.

Making it easier to renew season tickets is expected to help increase overall renewals and the total number of season ticket holders for Citadel Athletics.

Increase operational efficiency

In addition to improving the fan experience, OvationTix also allows The Citadel's internal operations to run more smoothly.

For instance, because OvationTix is user-friendly and intuitive for those who are new to the platform, it is very easy to get new users and volunteers up to speed.

The Citadel has also eliminated many manual processes and workarounds that it previously used to manage its season ticket holders. This allows staff to spend more time engaging with fans.

Additionally, the team now has access to a comprehensive database to track and leverage data for single ticket and season ticket campaigns. This helps The Citadel increase ticket sales and fan engagement.

Finally, The Citadel now has access to thorough and transparent reporting, allowing them to get a better understanding of their fans and identify new opportunities to improve engagement and ticket sales.

Improve fundraising processes

OvationTix enables The Citadel to exchange data with its fundraising system (Raiser's Edge) and The Citadel Foundation.

This is particularly important to help The Citadel streamline its fundraising efforts. With this capability to exchange data, The Citadel does not need to manually input data from OvationTix into its fundraising system, saving a significant amount of time for its staff, allowing them to focus on high-value activities.

To learn more about how OvationTix helps athletics programs grow, click here.

"We're excited to have comprehensive, leading-edge technology from AudienceView at an affordable price. OvationTix was launched quickly and has a solid, well-performing team behind it - from customer success to client services - and they have been with us every step of the way. The solution is extremely user friendly and intuitive. We can get volunteers and student workers trained and selling tickets within the hour."

Michael Keeney

Associate Athletic Director for Budget & Finance and External Operations

Citadel Athletics

About OvationTix

OvationTix is an all-in-one ticketing, fundraising and CRM software designed to enhance audience and donor engagement.


This platform is part of the AudienceView portfolio of solutions that fuels attendee engagement, ticket sales and advertising for live events organizations for over 2,000 organizations in 15 different countries around the world.


We support your goals by helping you increase revenue and donations, improve operational efficiency and deliver memorable experiences to your audience. OvationTix offers free support and training and full ownership of your data in a 100% secure and PCI-compliant environment.


Since OvationTix is designed by live events professionals for live events professionals, we understand the unique problems that our industry faces and are proud to have served the industry for over ten years.


To learn more about how OvationTix helps college athletics programs grow, click here.

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