Four Ways to Streamline Your Athletics Box Office

We get it. There simply aren’t enough hours in the day. Your staff are busy.

That’s why it’s important to make your box office as efficient as possible. You need to minimize the amount of grunt work your team has to do so that they can focus on engaging with your customers and providing them with an excellent fan experience.

At OvationTix, it’s our mission to make your life at the box office easier. Here are a few specific things you can do to streamline things for your ticketing team.

1. Give your staff the tools to do their jobs efficiently

Like we said, we know your staff are busy and you have limited resources.

The last thing you need is a ticketing platform that hamstrings your team and makes it more difficult for them to do their jobs.

So, what does an easy ticketing system look like? Here are a few things you can do in OvationTix to make your life simpler:

  • Quickly set up and configure events
  • Easily create promo codes and extremely flexible packages
  • Adjust ticket pricing on the fly
  • Segment your fans for marketing campaigns

By using a ticketing system that makes these things easy, you empower your staff to offer a better fan experience without bogging them down with menial tasks.

OvationTix was engineered to be easy to use. We give you options to customize your ticketing experience and offer your fans more choice in a way that is simple for your staff to configure.

2. Enable a strong online purchase experience

Making it easier for your fans to buy online is good for business.

In addition to increasing revenue, a strong online purchase experience will reduce the need for fans to call your box office. This reduces the time your staff spends on the phone walking fans through their purchases.

You’ll also want to keep your web navigation simple. Overwhelming fans with options and too many visuals may frustrate them so they leave your website without making a purchase.

Here are some other tips for simple web navigation:

  • Use intuitive visual cues to guide visitors towards the actions you want them to take
  • Maintain consistent branding on pages and devices so your fans don’t get confused and think they are on another website
  • Use clear calls-to-action in bold, contrasted colors that attract attention and get people to click Allow guest checkout to make the purchase process smoother and increase conversion rates

It’s also important to use a mobile-responsive interface. Fans need to be able to easily browse games and buy tickets from anywhere and on any device.

The popularity of mobile tickets cannot be understated, as over 6 billion will be purchased in the US in 2020.

This means it is absolutely vital for your athletics programs to have mobile ticketing and a mobile-responsive purchase process.

3. Ensure you can process tickets quickly on game day

Getting people through the gate efficiently is incredibly important. You need a ticketing solution that supports you in this.

You’ll want to be able to process walkups and sell tickets in just a few steps. This way your staff won’t be fumbling around when ticket buyers show up. It will reduce wait times at your box office too.

In OvationTix, our QuickSell+ functionality makes this process as easy as possible. Just select the seats from your map and input payment information to process the transaction quickly.

We also recommend making your ticketing solution your primary customer database for two important reasons.

First, this makes it easy to search for customer information. By having all data on your customers in one system, any department can access information on your fans.

Second, you’ll always have real-time insights on your fans. Each interaction with your organization is important. By connecting your box office to your customer database, you’ll have insights to provide a better overall fan experience.

4. Use efficient reporting and database management

Even though they’re not sexy, reporting and database management are essential components to a successful college athletics program.

The idea is to do these things as efficiently as possible - providing value to your organization without drowning your staff in administrative work.

Scheduling automated reports is a good place to start. In OvationTix, you can set up different reports for all your stakeholders, covering ticket sales, donations and more.

Your database is only as good as it is clean. Without proper data, you can’t run good marketing campaigns. This is why database hygiene is so important. In OvationTix, you can use tools such as de-dupe to merge duplicate patrons and get rid of bad data.

By following these best practices, you’ll be able to run a more efficient box office and free up your staff’s time to engage with fans.

No one likes dealing with a clunky ticketing system and OvationTix is designed to make your life as easy as possible.

So, if you’d like to see how OvationTix can make your life easier, just schedule a demo of the solution.

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