By the Numbers - How OvationTix Helps Live Events Organizations Increase Revenue

November 22, 2018

Here at OvationTix, we're constantly working on new features and strategies to help our clients grow their businesses.

Whether it's through increasing your ticket sales, donations or simply creating a better purchase experience to increase conversion rates, we are continuously updating our platform and working to make OvationTix better.

To help illustrate how folks have achieved success with OvationTix, we've done an analysis of our top 50 most active clients using the solution. Check out these three quick stats from our most active OvationTix clients and how they achieved them. 

1. Increase in single ticket revenue of 66%

Between 2014 and 2017, OvationTix's most active clients saw single ticket revenue grow by 66%. For comparison, the latest TCG Theatre Facts pins the latest four year increase in single ticket revenue for the theater industry as a whole at just 17.9%.

OvationTix clients are afforded several advantages to help separate them from the pack in terms of ticket sales growth.

First, the OvationTix platform contains a robust suite of tools designed to increase single ticket revenue such as promo codes.

Second, our marketing segmentation capabilities and email integrations allow your team to create lists based on previous behavior and send targeted offers to your audience.

See how the Athenaeum Theatre increased paid attendance by 94% with OvationTix.


2. Growth in donations of 107%

In the same four year period, the most active organizations on OvationTix experienced a 107% increase in donation revenue. Looking back to the TCG Theatre Facts study, the latest four year increase in contributed income for the industry is just 23.1%.

OvationTix users are equipped with several tools to help them increase fundraising revenue. One of these is the ability to ask ticket buyers to add a donation to their cart during the checkout process. This helps increase donations and gives fundraising leaders a targeted list of folks to contact for their annual appeals.

OvationTix also has donor profiles which help your team identify key fundraising opportunities. You can apply tags to likely donors and segment by these tags when creating lists for new fundraising campaigns.

Additionally, the CRM functionality in OvationTix allows you to assign tasks in batches to groups of patrons. For instance, you may want to pull a report of $5,000 level donors and assign tasks for your prospect manager to make personal calls to each of these donors. In OvationTix, you can do just that.

See how the Carpenter Performing Arts Center grew online donations total over 6x with OvationTix.

3. Lift in online order totals of 32%

More and more of your customers prefer to buy tickets online. In fact, OvationTix clients now see over half of their ticket sales coming from online channels and online order totals have increased 32% between 2014 and 2017.

There are several reasons why this has occurred. First, this is a general industry trend. As evidence of this, according to Capacity Interactive's Performing Arts Ticket Buyer Media Usage Study, 95% of performing arts patrons purchased tickets online in the past 12 months.

OvationTix has also empowered its clients by making it easier for their customers to purchase tickets online. The OvationTix product team has done a lot of hard work on new features such as the mobile-responsive consumer interface and enhanced master calendar views which help support this.

To increase your online ticket sales, it's also important to ensure that you are creating an optimal event discovery and purchase experience on your website. Check out this on-demand webinar, where we show you how to do that and more.

So, there you have it, just a few of the ways we at OvationTix are helping our clients grow their businesses. To learn more about how you can implement these strategies at your organization, schedule a demo of the OvationTix solution.

About OvationTix

OvationTix is an all-in-one ticketing, fundraising, CRM and marketing software designed to help you increase revenue and enhance audience engagement.

This platform is part of the AudienceView portfolio of solutions that fuels attendee engagement, ticket sales and advertising for live events organizations for over 2,000 organizations in 15 different countries around the world.

We support your goals by helping you increase revenue and donations, improve operational efficiency and deliver memorable experiences to your audience. OvationTix offers free support and training and full ownership of your data in a 100% secure and PCI-compliant environment.

Since OvationTix is designed by live events professionals for live events professionals, we understand the unique problems that our industry faces and are proud to have served the industry for over 10 years.

Click here to learn more about OvationTix.

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